Living in the new normal

What can we learn about the new normal as Product Designers and how do we respond?

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The way we live and the way we go about our work, day to day has slowly eroded the quality of life for many and undeniably had a negative impact on the environment. In our last news article we touched on what a post-lockdown world could be like if everyone takes the time now to consider where their priorities should lie both at a personal and at a professional level.

After much discussion between all of us this is how we have embraced the new normal. The biggest change for us has been the relocation of some of our staff as a result of social distancing measures. There were some teething issues to do with the UKs inability to balance upload and download speeds in rural areas but we soon had everyone adapting to a new way of working.

In the office we have made changes including staggered breaktimes, availability of PPE and become more aware of not gathering around the printers etc. For those that work from home there has been an improvement in the work/life balance and with the assistance of modern technology, it is possible to liaise between those who need to come into the office and those who can work from home to maintain what is essentially a normal working week. With clients based across the UK and overseas, we were already geared up for remote conferencing and real time on-screen CAD viewing to discuss projects so it is unlikely clients will note any difference.

We think it is important to talk about what we have done because providing guidance and support to our clients, is a large part of our work as product designers. If we can practice what we preach and show resilience as a business, offer sustainable alternatives, cost saving measures and a more beneficial way of working, we can encourage these businesses to look at their own work priorities. We hope this would inspire them to look at how they too can embrace the new normal.

What else can we learn about the new normal as product designers and how do we respond?

The designer and the client have a responsibility to be mindful of the end use of the products they collaborate to design. With many goods in shorter supply and retailers also in lockdown, many consumers have utilised their right to repair and shown great intuition to fix what they have. Unfortunately for many years the right to repair has not been something manufacturers have wanted to support and the opportunity to repair products is limited mostly by having no spare parts available. If there was a mindset to create products that are intuitive to fix this would help combat our ‘throw away society’.

Now is a great time to open discussions and champion this approach. We believe this is a crucial role for Product Designers and manufacturers to address on a global scale.

If you are about to embark on a new product development and would like more information about how you could benefit from our insight, please  contact  us today.

Let’s create something great together.  

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