The truth about Micro plastics

Finding a solution to the plastic pollution problem is hampered by a significant knowledge gap

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“Snowing plastic” in the Arctic; Microplastic pollution near to the summit of Wales’s highest mountain. Plastic Pollution may have been a topic of discussion for some time but the full extent of its impact on the environment needs urgent action to understand and mitigate.

According to a recent article, in Europe alone, approximately 42,000 tonnes of intentionally added microplastics are released into the environment annually. Finding this material in remote locations such as the ones mentioned above is deeply concerning. 

The European Commission believed they had the answer in preparing to introduce a ban on the use of microplastics in cosmetics, detergents and paint products produced and sold in the EU. However, there is now a fear that the result of this ban will be a swap for even smaller nano plastic material that could potentially be more toxic and more harmful. 

This news is incredibly frustrating. Micro plastics have been found in almost all environments that have been investigated worldwide so this problem is very real and isn’t going to go away. It appears that currently, finding a true solution is hampered by a documented “significant knowledge gap”. If this is the case, how can a way forward be found?

For those of us in an industry which works with plastic every day, it is imperative that we try to act positively to improve the use and reduce the burden of unwanted plastic. We need a clear plan of action from our government, which is based on a collective, well informed opinion that spans the globe. It is irresponsible to make recommendations that have not been fully risk assessed by agencies who have the knowledge to successfully carry these out. 

The fact that plastic material is being found in the remotest parts of our world means that time is of the essence and we need that solution now. 

Let’s create something great together.

We are a full service agency who are very conscious of the part we play in tackling the environmental costs of launching new products. If you are likeminded and have an idea you want to take to market, we will assist and support you throughout the product development process.

Contact us today 

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