The Myth that innovation is just creativity

It takes far more than a brilliant thought

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That glorious light bulb moment! The moment a brilliant idea strikes! Innovation and creativity depicted by the light bulb glowing persistently.  Type ‘brilliant idea’ or ‘innovation’ into google images and you will be presented with page after page, of yes you guessed it, light bulbs by the hundreds!

Let’s look at that light bulb image, can it truly be applied to both a ‘brilliant idea’ and ‘innovation’ ?

An idea, is just that, an idea which can be bad or good. It can be perceived as being creative or inventive but we would argue it is not innovative on its own. It can certainly be a sudden revelation like when a light is switched on; so we can understand that a light bulb is a good metaphor for creativity and ideas. Innovation is not a light bulb moment, it is the process that makes that light bulb moment a reality that shines brightly.

Innovation is therefore about being able to take an idea further, finding new opportunities and ways of implementing strategies to make an idea not only work, but to surpass anything that has been done before. Innovation is therefore much more than that light bulb moment. 

If you've got a good idea which could be great, we can help turn your light bulb moment into an innovative product ready for commercial success.

Contact us today

Let’s Create Something Great Together

 

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