The client is an international market leader in pet products and they commissioned the design of a Goldfish Home. The aim was for this to be an interactive environment which would maintain the longer term interest of the owner through regular interaction and thereby improve the experience of owning a goldfish and simultaneously improve the wellbeing of the goldfish.
The first stage was to research the current market for aquariums and accessories and lead several brainstorming and focus sessions to identify opportunities for innovation. This was followed by an extensive concept design stage using sketchbooks and card models and developing into 3D visualisation followed by an extensive concept design stage using sketchbooks and card models and developing into 3D visualisation and an outline specification of the control panel operation. The concepts were refined into a composite design. This was costed for manufacture.
The client requested a full review of the project including a full working PowerPoint presentation of the Control Panel prior to committing the product to its business plan. Following this the client commissioned a full working prototype from a specialist prototype company able to meet the high workload and short lead time.
The client had committed to the product for its next season launch and this was to coincide with various trade shows and an internet website dedicated to the new product. The timescales would be very tight and this involved an intensive period working over the Christmas holidays to finish external aesthetic specification and issue CAD data.
Due to the large scale of the project within the available timescales it was not possible for us to undertake the detail specification and this was commissioned to another design agency by the client. Both sets of design groups supported each other to meet the deadline by collaborating with drawings and CAD information to ensure a full knowledge transfer.
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