The client is a major supplier of animal feed stuffs and has been an established manufacturer of foods for small animals and birds for over 200 years. The client already had several ranges of garden bird feeders but did not have an established market in the premium sector.
The brief was to research this market and propose innovations to secure a share of this low volume but high margin market. The client has extensive retail presence in a wide variety of sectors, including independent pet shops, national retail chains, hardware/DIY stores, garden centres and pet wholesalers.
The construction was based on a very small kit of parts which could be reconfigured to create the largest possible range of products thereby only requiring a low investment for tooling. The design was developed from sketches into 3D CAD and field tested as rapid prototypes. Parts were manufactured from CAD data and control drawings.